Method and mounting for advertising displays



- Nov. 17, 1925- M. T. c. JENTER METHOD AND MOUNTING FOR ADVERTISING DISPLAYS Filed Ailg.

,Q/WY H ATTORNEY Patented Nov. 17, 1925.

UNITED STATES MARTIN T. C. JE'NTER, QF MOUNT VERNQN, NEW YORK.

METHQD AND MOUNTING FOB, ADVERTISING DISPLAYS.

' Application filed August 15, 1924. Serial No. 732,240.

To, all whom 212? may concern:

Be it known that I, MARTIN T. C. J ENTER, citizen of the United States, and resident of Mount Vernon, in the county of estchester and Statev of New York, have invented 'certain new and useful Improvements in Methods and Mountings for Advertising Displays, of which the following is a specification.

'My present invention relates to a novel structure and method of mounting, for advertising displays, and has for one of its objects: the quantity manufacture of an economical, collapsible type of stand for supporting, when in display position, one, or a plurality of display signs, the device when in. collapsed position, being easily packed for shipment. Y

My invention further comprehends the method of utilizing a group, or series of groups of cooperating cut-out displays so as to permit the building up of a scenic or stage effect, more especially in conjunction with an. actual article of commerce such as an electric sadiron, shoes, etc., thereby to prominently display and accentuate the article offered for sale. This form of advertising includes in its scope counter displays and full store-window displays, and my device may also be utilized in a number of other ways for this purpose.

Another advantage of my device is" the provision of a simple means whereby a plural display or scene may be built up from any desired number of cooperating dlsplay cards, to suit desire, and to support these aggregates in proper display position without having to resort to placing any special means on the display cards themselves.

In the drawings, Fig. 1 is a perspectiv View ofthe collapsing stand set up Fig. 2 is a plan View of Fig. 1;

Fig. 3 isa rear view,

Fig. 4: is a rear view collapsed;

I 5 is a fragment of the card rack in perspective;

Fig. 6 shows two cooperating display cards in relative position out of the rack; and

series of cards racked in relative position".

My stand, generally denoted by 1, Fig. 1,

comprises a base piece 2, 'having hingedly Fig. 7 is a fragmentary plan view of a in conjunction with the base piece, are of wood,.are each provided with metal card rack pieces 7' and 8, these being of a; stock channel section, for economy, and are screwed to; or otherwise afiixed in operative relation to the front edges of the uprights as shown in Fig. 1. These channels, as shown, may be double but they may also be single, and they admit of the support, when inoperative relation,-of a plurality of show cards or advertising display signs, as will be; hereinafter described.

Inasmuch as the uprights 5 and 6 are hingedly mounted for permitting ofthe collapsing of the device, means such, as pivoted struts 10 and 11 are mounted upon the base piece, and being provided with slots S at their upper ends, they are easily engaged or disengaged with the holding lugs or screws 8 and 9 which are in each of the uprights as is shown in Fig. 3, and by these two strut means, the uprights are held against collapse when so desired, and folded completely out of the way when the device is in the collapsedposition.

By referring to Figs. 3 and 4, it will be observed that the hinge 3 on the side piece '5, is mounted upon a pad piece 12, which is aiiix-ed to said side piece. This method of mounting the hinge, in effect, causes said side piece to be offset, or raised, when in folded position, so that, when the side pieces are folded down as shown at Fig. 4, the side piece 5, is superposed upon the side piece 6, in a parallel symmetrical manner.

Asa means for permitting the mounting of wide cards and the like in the desired display position such as is indicated at A to D inclusive, Fig. 7 especially when single displays are used, I have provided. a detachable resilient tie 9 which is connected between the uprights 5 and 6 and spaced away from the front edges of the uprights and in such manner that it can be readily unhooked when folding the device. The use of this device, which consists, mainly, of a coil spring having-two tie ends T' on opposite ends which engage the uprights, is to create a tension between the uprights thereby to keep. the uprights under stress, to prevent unlooseningof the struts '10 and 11, when erected, and to permit the springing of-the tension means 9 when a wide card is sprung into the rack for support. This is illustrated in Fig, 2 wherein the card B shown in dotted linesis engaged in the channels of the opposite uprights but is sprung or curved in such manner that its back rests against the spring 9, thereby holding this card in the desired position. Larger cards will cause the tension means to be easily displaced, backwardly without interfering with its function.

When it is desired to collapse the stand, the two swing brackets or struts l0 and 11 are disengaged from their screws 8 and 9, and are swung downwardly in parallelism with the base 2, the spring 9 being unhooked at one end from one of the brackets as 6 which is folded downwardly, see Fig. 4, and the upright 5 is swung inwardly and down wardly and the spring tucked under. It will, therefore, be seen that this makes a compact package for shipping.

In use, the device is opened erect as indicated in Fig. 1 and a display card B, Fig. 6, is introduced into the rack as indicated by the dotted lines at B, Fig. 2, the ends of the cards engaging in the channels G of the rack pieces 7 and 8. The card B may have on it a single complete picture, or it may have on it just merely a component part of a collective picture, the remainder of which may be printed on a second sheet such as A, Fig. 6, which is in the form of a cutout, and this may be introduced into the channels C, as indicated at Figs. 2 and 6, both of these cards being sprung into the channel so that the springing tension of the cards will hold them in associated position, thereby making a scenic effect.

As a part of the herein disclosed conception, the method of advertising an article of manufacture is another feature of advantage. In arranging a display, the scenic display cards A and B, Fig. 6, may be so formulated in design as to emphasize, for instance, a perfume, as indicated by a bottle of this commodity as at 13. Fig. 6, which is mounted upon a pallet or extension 14, which may be part of the card B, or may be a separately associated element. It is obvious, thata plurality of cards may be made and various forms of display advertising accomplished and the advertising features of the display be thereby enhanced.

A plurality of these cards, as indicated, may be utilized as outlined in Fig. 7 in which a plurality of cards A, B, D and E are shown in operative position in engage ment with the channel section C. Due to the collapsibilitv of the stand, which in actual practice is quite large, the stand and the component elements of the advertising display cards may be shipped together and easily erected wherever desired.

It is understood that I do not desire to be held to the exact details of construction herein shown, and that modifications may be made without departing from the general scope of the invention as herein claimed.

Having thus described my invention, what I claim is:

1. A display stand of the class described, comprising in combination, a base piece, card display holding uprights hingedly mounted thereon, means for locking said display in open position, and a resilient detachable tie between said uprights.

9.. In combination with a base piece, two closable card supporting uprights thereon, a card rack on each of said supports, and tensioning means between said closable elements.

3. A card rack of the class described, comprising in combination, a base having card display racks thereon, said racks being mounted upon hinged side pieces, means associated with said base piece and said side pieces whereby to hold the same upright, and resilient means associated between said side pieces whereby to cooperate with said first means to hold said side pieces in said upright position. I

4. A card rack of the class described, comprising in combination, a base having card display racks oppositely disposed thereon, said racks being mounted upon hinged side pieces, means associated with said base piece and said side pieces whereby to hold the same upright, and resilient means associated between said side pieces whereby to hold the same under tension.

5. In a card display device of the class described comprising, in combination, a base piece having two hingedly mounted side pieces thereon, card racks on said side pieces, pivoted detachable struts for holding said side pieces in upright-position, and tensioning means between said side pieces, one of said side pieces having its hinge offset for the purpose of permitting symmetrical folding of the device when in collapsed position.

6. In a. display device, in combination with a base and spaced uprights foldably mounted thereon, means for releasably maintaining the uprights in upright spaced relation, bendable display means separable from the device, and means on the front edge faces of said uprights for holding said bendable means in bent display position at the front of the device.

7. In a display device, in combination with a base and spaced uprights foldably mounted thereon, means for releasably .maintaining the uprights in upright spaced relation, bendable display means separable from the device, and means on the front edge faces of said uprights for holding said bendable meansin inwardly bent display position between said uprights.

8. In a display device, in combination with a base and spaced uprights foldably mounted thereon, means for releasably maintaining the uprights in upright spaced relation, releasable spring tensioning means on the inner sides of the uprights and spaced away from the front edges thereof for connecting the uprights, bendable display means separable from the device, and means located on the front edges of the uprights for holding said bendable means in inwardly bent display position between the uprights, said bendable display means when in inwardly bent display position resting at the back of said means against said connecting means.

9. In a display device, in combination with a base and spaced uprights foldably mounted thereon, means for releasably maintaining the uprights in upright spaced relation, re-

taining means on the front edge faces of the uprights, and a plurality of associated bendable display members separable from the device some of which are cut out display members, some of said associated members being removably retained by said means in inwardly bent display position and others thereof being removably retained in outwardly bent display position between said uprights.

10. In a display device, in combination with a base and spaced uprights foldably mounted thereon, means for releasably maintaining the uprights in upright spaced relation, releasable spring tensioning means on the inner sides of the uprights and spaced away from the front edges thereof for connecting the uprights, retaining means appurtenant to the front edges of the uprights, and a plurality of associated bendable display members separable from the device some of which are cut-out display members, some of said associated members being removably retained by said means in inwardly bent display position and others thereof being removably retained in outwardly bent display position between said uprights, the

innermost of the inwardly bent members resting at its back against said connecting means, all of said members except the innermost thereof being cut-out display members.

11. In a. display device, in combination, a base piece, supports hingedfy attached at their lower ends to the base piece and spaced apart on the base piece and movable from collapsed position to vertical position thereon, bendable display means of greater length than the distance between the supports when the supports are in vertical position, and means on the front edge faces of the supports cooperating with the side edges of the display means for removably retaining the display means in bent display position between the supports when the supports are in vertical position.

12. In a display device, in combination, a base piece, supports hingedly attached at their lower ends to the base piece and spaced apart on the base piece and movable from collapsed position to vertical position thereon, bendable'display means of greater length than the distance between the supports when the supports are in vertical position, and channel members on the front edge faces of the supports for receiving the side edges of the display means for removably retaining the display -means in bent display position between the supports when the supports are in vertical position.

18. In a display device, in combination, a base piece, supports hingedly attached at their lower ends to the base piece and spaced apart on the base piece and movable from collapsed position to vertical position there on, and means cooperating between said hingedly attaching means and one of the supports for permitting the supports when in collapsed position to lie in parallel horizontal relation to each other.

14. In a display device, in combination, a base piece, supports hingedly attached at their lower ends to the base piece and spaced apart on the base piece and movable from collapsed position to vertical position thereon, and a pad piece on one of the supports for permitting the supports when in collapsed position to lie in parallel horizontal relation to each other.

Signed at Mount Vernon in the county of Westchester and State of New York this 25th day of March A. D. 1924.

MARTIN T. O. JENTER. 

